A lot of business owners think that when someone tells them that their outdated website is losing them business, that it is a sales ploy. While it may be a push to sell web development services, it does not mean it is any less true.
Since the late ’90s website design and development have really evolved. Even if your website is only five years old, it is outdated. Web development has advanced by leaps and bounds. There is a lot of competition out there for e-commerce attention, and your old outdated website is just not cutting it.
What is Your Website Saying About Your Business?
What is your website telling visitors about your business? Visitors are making split-second decisions about your business based on their experience with your website. Recent research indicates that users will navigate away from a website in the first three seconds if the website does not load correctly.
Did you also know that consumers report that if a website is not up to par that they believe that the business is not capable either? It is important that your website is conveying the right message about your business. That message should be that you reinvest in your business and that you use cutting edge technology.
Web development should highlight content development. If you are not getting the hits that you used to or you are noticing that traffic is leaving as soon as it arrives, you can blame your outdated website for that.
Highlighting the Positives With Web Development
Updating your website using a professional web developer that can also deliver the unique web design that your business deserves will leave a positive impression on visitors. People will stick around to check out your business.
Delivering the right message about your business and highlighting the content that you want to highlight starts with the right web developer. It will engage your audience and keep them interested in your website.
Don’t Risk Your Business
You worked hard for your business, don’t risk it by letting your website fail. Get an analysis of your website and consider making some upgrades. It is time.