If you are a business owner, chances are you have heard the term SEO thrown around quite a bit. However, you may not have a clear idea as to what that is. SEO should be implemented as a key part of your marketing plan. For businesses that have just started out or small businesses, the concept of SEO may feel intimidating. We will break down SEO so that you can utilize this concept into an effective process to help you improve your marketing strategy.
What is SEO?
SEO stands for search engine optimization. The process centers around enhancing, or optimizing, your website in order to be better read by search engines. This, in turn, helps attract more organic traffic to your website. The goal is to make your website as readable and attractive to search engines, primarily Google, as much as you can. The more Google recognizes your website as a valuable source of information, the higher you will rank on the search results page.
Google prides itself on providing users with relevant and helpful info to their search queries. A user will enter in a search query and then be shown with results. Typically, a user will select from the top results. By making adjustments to your website, you give yourself a better chance at appealing to Google’s algorithm.
What Impacts SEO?
Now that you have a basic understanding of what SEO is, you may be wondering what exactly impacts how well your website is optimized and key areas that you can focus on when improving upon your SEO plan.
One of the most important factors for SEO is quality content. This includes your services pages, introduction pages, and blog posts. Blog posts can be utilized to help small businesses cover a wide range of topics, products, or services and provide valuable information to users. To find out what users are searching for, keyword research can prove to be valuable. After utilizing keyword research, you can implement these keywords into your blog posts. However, one common mistake with keyword research is over using keywords. This can cause your website to look like spam and your trustworthiness with your audience could drop. It is important to remember that quality is always more important than quantity when it comes to blog posts, as you want to satisfy search queries.
How well does your website run? Is there a lag time when your website is attempting to load? This could heavily impact your ranking and could also cause you to lose trust with your audience, as well as hurt conversion rates. You may be wondering why. This is because a user will make their first impression of your website within seconds of clicking on it. This means that you need to impress this user and draw them in. Making the user wait on a loading screen or having an outdated website, even for a matter of seconds, can have a negative impact.
How Can SEO Help My Marketing Plan?
Now that you know some factors that can influence SEO, you may be wondering how exactly optimizing your website can affect your marketing plan. SEO is an essential addition into any marketing plan because it provides business owners with several benefits. 51% of all web traffic comes from organic search.
Increased Brand Awareness
SEO can also help with an increase in brand awareness. If your content is showing up in more searches, then more users will see your website. This is still effective even if a user does not click on your website, as they may continue to see your website pop up. This could lead to that user eventually getting to your website.
Build a Foundation of Trust
SEO helps you to create valuable content, as well as enhance usability. This means that the user who lands on your website will find content that is helpful to them and they will be able to properly utilize your website. This builds a sense of trust with this user and could impact your conversion rate. This means focusing on quality and proper use of keyword research.
SEO sounds complicated and can sometimes be misunderstood by business owners, but taking it one step at a time can greatly enhance your overall marketing strategy.