Connect The Dots With Integrated Digital Campaigns
We specialize in creating a smooth customer experiences across multiple digital platforms. The power of digital is really the ability to connect e-mail marketing to pay-per-click and re-marketing, while driving traffic and discovery through SEO and Social Media. Then measuring it all in order to determine where each of your prospective customers are in their own Customer Decision Journey. It's being at the right place, at the right time, to convert your viewers to buyers.
Talk to us about your integrated campaign today!
A Time Tested Approach
The truth? There's simply no such thing as "the magic bullet" in digital marketing. Real success comes from a holistic approach, connecting multiple platforms together into a comprehensive campaign. Platforms come and go. It's how they work together that really matters. Don't get caught up in the hype of any sigle platform. We have the expereince to look critically across platforms to determine what will actually win business for you, and what is just this week's latest hype.
So what is an integrated campaign?
Well, it's really just a combination of Paid media (offline advertising, direct marketing and online display and programmatic); Earned media (Organic search increased by content marketing, public relations and online influencer outreach) and of course, Owned media (including social media, on-site, customer service and direct contact through email and mobile) in order achieve personalized messaging which gives a seamless experience to consumers across the customer decision journey or path to purchase. Does that sound complicated? Talk to us today and we can simplify it for you.