In today’s world where digital technology and the internet have influenced how we work and live our daily lives, it is surprising to know that there are very few small business owners who have a website to promote their products. It is astonishing to think it has been estimated that by 2020, 50% of searching will be voice command. This statistic is mind blowing when you stop to realize people spend an average of 6 hours a day on the internet; either working, shopping, researching, or just playing their games. Between forty and fifty percent of small business owners don’t believe they need a new website which probably indicates they do not realize the benefits of having one for their small business.
To improve your business credibility for your customers, associates, and clients, simply set up a new website so that they can view your online business which carries your address. This is where people can go to find you on the internet; your homepage will identify your brand and it’s value. The “About Us” page will tell visitors about who you are and what your business is about. The “Contact Us” page will provide information to your future customers on how to reach you; either by phone or by email. This will legitimize your business and will increase your credibility; as well as giving your company an identity through virtual proof.
As you begin this process, think about content strategy; what will attract your customers to your new website and maintain repeat clients. One important piece of material you should have throughout your web design is your story. Explain to your audience why you built this business and the goals you set out to accomplish. Making you and your business relatable will attract individuals to continuously return to your website.
Creating a new website will also give you a platform to highlight your skill sets, what you have experience and expertise in. Are you also looking for people to help you run your business? Maybe even set up a graphic design services, or a content marketing agency to help others build their small business with link building and keyword search? Set up a “Career” page within your content development on your new website to give prospective candidates an opportunity to fill out an application form and attach their resume.
Be sure to post your requirements for each job you list on social media and link it back to your new website. This will draw more traffic and provide more candidates the chance to highlight their experience which pertains to the job. Also, optimize your web pages through a SEO company; this will create an easier path for people to find your content in this massive web world. You will also want to create relevant and unique information on your new website; as well as distribute this out through multiple channels such as social media, blog sites, and even organic search.
When people love what they see on your new website, they will want to know more about you and your business which will cause them to revisit your page. Additionally, because you are in the World Wide Web you will never close shop! Unlike a standard brick building with operation hours from nine-to-five, the website never sleeps. This means it is open 24/7 year round and will generate more business and allow more customers from across the globe to view your products and order when it is convenient for them; not you.
Knowing the flexibility that your new website will provide for you, and the opportunity for growth and expansion, this proves you will never be pushed out! You can also outsource customer service to agents you have hired to manage all your customer concerns and inquiries. This can also be handled via chat on a messenger app you have created for your company on your new website, or by email which will be directed to your support services. It’s obvious to see all the advantages and freedoms you will have once you have created your new website.