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The Project


The Alspaugh's Ace Hardware website provides a general overview of the various departments and services, including ways to save and earn rewards. One of our main objectives with this project was to highlight the ways in which they are different from any other typical hardware store. For example, they have a women's boutique located inside the store, complete with fine jewelry, gifts, and much more. Based on their target market, it was important to highlight the family-friendly environment that is Alspaugh's.