As a small business owner, on-page SEO (search engine optimization) can sound complex and challenging. Although SEO has the ability to be difficult to understand, partially due to Google’s ever changing algorithm, it is pertinent for a business owner to have a solid grasp in order to increase their organic search rankings. One of the best tactics for increasing traffic to your page and making it more search engine friendly is by using relevant and targeted keywords.
What is Search Engine Optimization?
Search engine optimization is centered around content development and content strategy. Then, optimizing that content on your website. There are actually two different types of avenues when it comes to search engine optimization: on-page SEO and off-page SEO.
What is On-Page SEO?
On-page SEO focuses on the optimization of your different web pages on your website. This helps the individual pages rank higher, as well as your website in general. On-page SEO is the website speaking directly to the search engine in the form of content and HTML.
What is Off-Page SEO?
Off-page SEO focuses on external links placed on another website. These links will help to direct readers over to your website. This can be referred to as backlinking and is not the same thing as spamming comment sections with your website link. Backlinks help to tell Google that your website is high-quality and high-authority, helping it to rank higher in search results.
Tips for Keyword Optimization
Every time a content marketing agency creates content for a website, they do so with that page’s keywords in mind. There are generally around one to two keywords per web page. If you already have many web pages up and running, it may be a good idea to have an SEO audit run to help guide you on your next steps.
Avoid Keyword Stuffing
Keyword stuffing refers to including keywords repeatedly, often where they do not flow naturally. This can refer to keywords being unnaturally placed in the title, headings, URLs, and descriptions. This is often seen if a business has an outdated website, as it was the old way of attempting search engine optimization. However, Google’s algorithm has picked up on this apparent overkill of keywords and it can regard these pages as spam.
Use Keywords in Headings and Content
One of the most important places to include keywords naturally is in your headings and content. This is because a user is more likely to stay on your website if they are seeing what they searched for. It only takes a person who lands on your website .05 seconds to decide what they think about it. Google takes into account keywords in your account, helping you to rank higher. You will want to focus on creating quality content over quantity. Focus on your audience during the content creation process, versus concern yourself with keyword implementation.
On-Page SEO can sometimes feel complex and challenging for your small business, but it does not have to be this way. Optimizing your website through the use of targeted strategies and keywords can allow your website to climb through the rankings. Providing your audience with genuinely helpful and knowledgeable content will help you in achieving SEO success.