Over 40% of revenue generated by websites is captured by organic traffic. This traffic is created by visitors finding your page via search engines like Google or Bing. However, because 75% of people will never scroll past the first page of results, it’s important that your website is able to rank high and draw customers in. To do this, you will need a combination of two things: content generation and SEO.
Content and SEO
SEO — or search engine optimization — is used to increase the position of a website’s ranking in search results. If your website is currently not using an SEO strategy, you could be at risk of losing out on potential customers and not appearing on that much sought-after first page of Google. This means your company’s website might as well be invisible to a majority of searchers.However, by utilizing professional SEO services and content generation specialists, you can help improve your ranking and give website visitors interesting content read.
Content should be the number one priority when it comes to fleshing out your SEO strategy. Enlisting the help of content generation specialists who can create quality content will be one of the best ways to ensure that you can engage your audience. At the same time, you’ll improve your rankings so that more visitors can find your site. Additionally, creating authentic and original content can also help set your web page apart from competitors.
Content That Keeps Visitors Coming Back
Content development for both old and new websites isn’t just important for SEO. Quality content also provides visitors with a reason to keep coming back. Creating original content gives visitors a chance to learn more about your business while also engaging with them on a more frequent basis.As content generation specialists produce more content for your site, you will begin to discover what your visitors want based on the amount of time spent on a page, the number of comments, and the number of shares that a specific post or page receives. This information can then be used to tailor future content to meet the demands of your audience.
For instance, if your business specializes in home improvement and you notice that content related to style trends is getting more attention, you can let your content generation specialists know that they should focus on producing more content geared towards that topic. Furthermore, when content pieces like this are coupled with internal links, you can make it easier for a search engine to index your website. This is because as search engines index websites they often move through the site via internal links. By having strategically-placed links throughout your website, you can make this process easier allowing your website to be understood by search engines much faster.
The Most Important Part of Your Site
No matter how much time and effort you put into web design, without content generation and SEO, the chances of your website making the front page of Google are slim. However, with a professionally tailored strategy and the help of content generation specialists, you can start to improve your rankings and draw in more visitors. Additionally, with the use of engaging custom content, you can keep visitors interested and keep them coming back for more.
If you’re looking to overhaul your current website or start a brand new one, don’t skimp on one of the most important features. Contact a professional content and SEO company today to learn more about how you can take your site to the next level and begin building your audience.