What is the Difference Between Onsite and Offsite SEO?
Onsite and offsite SEO, otherwise known as on-page and off-page SEO, are the two main components of the search engine optimization (SEO) process. For maximum exposure to the search engine results and for higher rankings, you need to understand the difference between the two and how to utilize them better.
What is onsite SEO?
Onsite SEO is the process of making your website easy to index for search engines. In other words it means tweaking certain elements on your website so that search engines are able to easily crawl and understand the content and structure of your website. That’s important because if your site is blocking indexers or “crawlers” then you won’t be showing up in search results anytime soon.
The more info they can get from your site, the greater your chances are of ranking higher in search results. Working and fixing potential problems related to on-page SEO is the first step anyone should take when optimizing a website for SEO.
Okay, I get it, but what about offsite SEO?
Great question! Offsite SEO is basically everything you can do to promote your site (outside of paid search advertising) in order to gain site rank, or a higher authority score. Another term for it would be link-building.
Link-building is the process of creating links to your site across an array of other websites. This helps to establish your site as an authority in its field in the “eyes” of the search algorithms for Google, Bing, Yahoo, and others. Edgewater link-builds in a variety of ways:
Edgewater Multimedia’s “featured news” service promotes facts and statistics that we will place in blog content on your website. We utilize a network of small newspapers, business associations, chambers of commerce, and other media outlets with a need for content support to link back to your blog as the source of the fact or statistic. This linkbuilding tactic generates a high-authority link back to your website by a media site that search engines rank as highly-credible and authoritative.
Edgewater’s SEO network also includes editorial influence over dozens of other high-traffic content websites on which articles are written about a wide variety of topics. We will utilize this influence to link to your website as an authority site in these articles to provide even more powerful backlinks.
USER GENERATED CONTENT
Edgewater’s ongoing link-building program distributes original content to sites that accept user-generated content. Each of the articles will link back to your website with relevant anchor text.
All of Edgewater’s submissions will be added to key social postings to improve the content indexing by Google and other search engines.
To learn more about our SEO capabilities read our Search Engine Optimization Page.