Google processes an average of 40,000 searches every second, which culminates to about 3.5 billion searches a day. With 80% of all users clicking on only organic results, it is imperative to work on your organic search rankings to net a wider audience for your products. The top spot on a search engine results page enjoys 33% of all clicks and impressions. Here are the top 8 tips to improving your organic traffic and ranking.
1. Assess Your Current Ranking
The first step to scaling your organic search rank is identifying your current position in search engines. The information you acquire will enable you to put up a robust search engine optimization strategy for your website. There are several online tools available that may help you identify your ranking on specific keywords.
2. Conduct Proper Keyword Research
After identifying where you stand in search results, you can refine and optimize your keywords for your website. Take time to analyze and learn the specific keywords that drive your audience to your site. Google Keyword Planner is a good starting place. Pick out the relevant informational and commercial keywords that convert organically for your website and refine them.
3. Quality Content Is Key
Your keyword analysis ought to guide you in creating optimized content for your audience. Your on-page SEO hacks, coupled with the right content strategy that offers value to your audience, may drive in the much-needed traffic to your site. Original and accurate information sets you apart within your industry, building credibility for your brand.
4. Create a Robust Link Building Strategy
Inbound links are essential avenues to drive organic traffic to your site. Backlinks help build your page and website domain authority, making it easier for web crawlers to find your site. It is vital to create a natural link profile that establishes you as a leader within your industry. Diversification of your anchor text may be one way of optimizing your links.
5. Optimize Your Site for Mobile Search
60% of total searches are currently done from a smartphone. Your website needs to be mobile-friendly, providing better user experience. You can utilize the Google Mobile-Friendly tool to test if your site is optimized. Ensure your pages have a responsive design that ensures user-focused optimization, thus improving your organic search rankings.
6. Voice Optimization Remains Untapped
Voice searches are increasingly becoming popular among smartphone users, driving organic traffic to optimized sites. 50% of all search is now conducted by voice. Approximately 27% of users finding the exact location of a store through the voice search. You need to optimize your site with long-tailed keywords, focusing on “who, where, how, which, and why.”
7. Track Your Progress
It is vital to keep track of important metrics for your SEO strategies. The metrics provide critical consumer insight on buyer persona and preferences, offering a chance for data-driven decision making. Google Analytics and other web-tracking tools can provide information on your organic search rankings and measure the impact of your strategy.
Search engine optimization remains a critical part of digital marketing strategies for most companies. Improving your organic search rankings may help increase traffic, create meaningful leads, and offer better conversions for your business. For more information on how to improve your organic search rankings, visit our website today.