We had a really good response on our previous post about what to expect in 2019 on the digital front, so we decided to dive a little deeper into a few other things you can expect this year. The digital marketing landscape has already been significantly changed and improved thanks to some technological innovations. (Yes, things change that fast.) Though 2018 featured plenty of high-tech innovations and inventions, 2019 and beyond will likely feature even more advanced strategies that will revolutionize digital marketing.
Here are some innovative digital marketing strategies that we can expect to see starting in 2019 and gaining momentum as the years go by:
- Voice search — It has been estimated that 50% of all searches will be voice by 2020. Thankfully, search engine optimization (SEO) companies will be able to offer their SEO services and help your business transition into this high-tech world. Whether you’re just starting out or have an established business, make sure you’re working with trusted SEO services in order to get the most out of your digital advertising.
- Video will continue to reign supreme — Video marketing will likely continue to be the main way companies advertise over the Internet. In fact, according to a survey conducted by Wyzowl, 81% of businesses will use video marketing in 2019, up from 63%.
- Programmatic advertising — This strategy involves using AI to automate ad purchases so businesses can target a much more specific demographic. This strategy will become so popular in the near future, that eMarketer projects wholly 90% of digital display ads in the U.S. will be programmatic by the year 2020.
- Social messaging apps — Up until now, social messaging apps have mainly just been for sharing information and sending emojis to friends, but that will likely change over the next few months and years. Since there are 1.2 billion monthly users on Facebook Messenger and 1.3 billion months users on WhatsApp, digital marketers will surely try and capitalize on these popular platforms and start sending and sharing information of their own to customers.
The future of digital marketing is exciting and if both small and large businesses plan on succeeding and standing out from their competition, they will surely have to implement some of these popular innovative strategies. If you want to learn more about how web design, link building, and SEO services can help your business succeed in 2019 and beyond, give us at Edgewater Digital a call right away.