Website design and development isn’t an easy feat and it’s surprisingly easy to mess up. Even the biggest and brightest companies can make mistakes on their sites that leave online users clicking away before they even think of converting. That can be a big problem because over 40% of a website’s generated revenue is captured by organic traffic.
The good news is each of these web design mistakes are completely avoidable. Here are some of the most common mistakes businesses make with their own web designs in 2020 and what you can do to keep your business from making those mistakes yourself.
Taking trends too close to heart
Web design trends change every year, and it’s fun to watch which trends come to the forefront of web development. But if you’re too focused on what’s trendy, you could end up choosing a web design for your company website that doesn’t work with your brand identity. Remember to take inspiration from design trends instead of letting them absorb your website.
A pop-over is a type of pop-up that covers most of the screen. These pop-ups usually consist of an email subscription sign-up sheet or a coupon offer. While pop-overs can be an effective marketing technique, they can also frustrate online users into leaving your website. Make sure that your pop-over doesn’t display the second a user makes their way onto your web page.
Using the wrong tagline in your pop-overs
A frequent tagline you’ll see when websites do use pop-overs is the dreaded ‘Before you go!’ This is the wrong tagline to use for many reasons. First, there’s a chance the user isn’t leaving your website, especially if the pop-over appears the moment they click onto your landing page. Second, it tells the online user accessing your landing page that other users frequently leave your site and your business has been forced to flag them down using pop-over ads.
Using moving images in your backgrounds
Multi-media effects on a website can be a great way to get your website to stand out. But if you’re overlaying text on moving images or videos, it can make it difficult for online users to read that text. Make sure if you’re overlaying text that you’re only using a headline so it’s easier to read. Keep longer text on a flat background.
Ready to take the guesswork out of web development and design? Edgewater Digital is a Houston website design company that offers professional web design and graphic design services to take your company’s website to the next level. For more information about our web design services, contact Edgewater Digital today.